Variance Connector
Send event data to Variance, so you can define product-qualified leads, sync with your CRM, and build authentic buyer personas.
Define PQLs with data
Channel usage data into Variance to notify teams about new PQLs and automate conversion.
Sync data with your CRM
Pass data to your CRM so your revenue team can create incredibly accurate forecasts.
Build buyer personas
Create buyer personas based on actual usage data, rather than assumptions and intuition.
Variance Connector documentation
