People
Team members
Charles Cook
Team leadOperations & Marketing
Lottie Coxon
Graphic Designer
Joe Martin
Product Marketer
Andy Vandervell
Content Marketer
Ian Vanagas
Technical Content Marketer
Lior Neu-ner
Technical Content Marketer
Mission
Make PostHog a hub for product engineers to learn and collaborate
Q3 2023 Goals
Objective:
- Increase word-of-mouth growth by:
- Showcasing new features by acting as the newsroom of PostHog
- Being an authority and vital resource on building successful products.
- Increase word-of-mouth growth by:
Goals:
- Nail Twitter and content distribution (Owner: Charles & Andy)
- Make PostHog for Startups the default choice for technical founders (Owner: Joe)
- Scale the newsletter to thousands of engaged subscribers (Owner: Andy)
- Create and execute a community roadmap (Owner: Lior)
- Ship printed PMF guide with a distribution plan (Owner: Lottie)
- Continue to grow SEO traffic and improve docs (Owners: Andy, Ian & Lior)
Rationale:
Previously we've set metric-centric goals. This made sense when business-as-usual work drove growth easily, but we feel marketing and content needs to become more mission driven to drive long-term bottom-up growth. We still monitor several metrics, but we treat them as indicators of progress rather than discrete goals.
Our gut instinct is that, while community is a very hard problem to solve, getting it right might be the thing that unlocks our next surge in growth. An engaged and happpy community is a stimulant for word-of-mouth growth. The longer we wait, the harder it'll be to make it work. Community is not a monolith – it includes all sorts of dimensions, including social, content, and direct engagement via Slack, the website etc.
Paid ads fall under business-as-usual. We're working towards making paid ad spend as lean as possible, so we can divert budget to other more leveraged activities.
Some of our goals are long term – i.e. we don't expect to "complete" all them in Q3, but progress them as effectively as possible, and continue on into the future.
Output metrics we care about
- New org signups
- Website unique users
- ICP signups
- Organic SEO users
- Newsletter signups
Anti-goals
- TikTok
- Podcasts
- Going deep on YouTube
- Solving support
Slack channel
What we're building
Check out the company roadmap to see what we're working on next!