Marketing Team

Last updated:

People

Team members

  • Charles Cook

    Team lead

    Operations & Marketing

  • Lottie Coxon

    Graphic Designer

  • Joe Martin

    Product Marketer

  • Andy Vandervell

    Content Marketer

  • Ian Vanagas

    Technical Content Marketer

  • Lior Neu-ner

    Technical Content Marketer

Mission

Make PostHog a hub for product engineers to learn and collaborate

Q3 2023 Goals

  • Objective:

    • Increase word-of-mouth growth by:
      1. Showcasing new features by acting as the newsroom of PostHog
      2. Being an authority and vital resource on building successful products.
  • Goals:

    • Nail Twitter and content distribution (Owner: Charles & Andy)
    • Make PostHog for Startups the default choice for technical founders (Owner: Joe)
    • Scale the newsletter to thousands of engaged subscribers (Owner: Andy)
    • Create and execute a community roadmap (Owner: Lior)
    • Ship printed PMF guide with a distribution plan (Owner: Lottie)
    • Continue to grow SEO traffic and improve docs (Owners: Andy, Ian & Lior)
  • Rationale:

    • Previously we've set metric-centric goals. This made sense when business-as-usual work drove growth easily, but we feel marketing and content needs to become more mission driven to drive long-term bottom-up growth. We still monitor several metrics, but we treat them as indicators of progress rather than discrete goals.

    • Our gut instinct is that, while community is a very hard problem to solve, getting it right might be the thing that unlocks our next surge in growth. An engaged and happpy community is a stimulant for word-of-mouth growth. The longer we wait, the harder it'll be to make it work. Community is not a monolith – it includes all sorts of dimensions, including social, content, and direct engagement via Slack, the website etc.

    • Paid ads fall under business-as-usual. We're working towards making paid ad spend as lean as possible, so we can divert budget to other more leveraged activities.

    • Some of our goals are long term – i.e. we don't expect to "complete" all them in Q3, but progress them as effectively as possible, and continue on into the future.

  • Output metrics we care about

    • New org signups
    • Website unique users
    • ICP signups
    • Organic SEO users
    • Newsletter signups
  • Anti-goals

    • TikTok
    • Podcasts
    • Going deep on YouTube
    • Solving support

Slack channel

#team-marketing

What we're building

Check out the company roadmap to see what we're working on next!

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