Customer data infrastructure

PostHog does that.

Product OS is the foundation that all PostHog products are built on.

Use ours (powered by ClickHouse) or bring your own.

PostHog syncs with BigQuery, Snowflake, or Redshift with a couple clicks.

PostHog ships with SDKs and a JavaScript snippet (with autocapture).

Pipelines make it possible to ingest data from sources like Salesforce, Hubspot, and Zendesk – and there’s loads more you can do with a Zapier app.

Build custom functionality or create bespoke views specific to your business needs

Data transformations
Capture the live event stream and do something with it - like munge PII or add geolocation.
Data out
Access data from dashboards or metrics from saved insights.
Data augmentation
Augment event data coming into PostHog with more context and detail
Reverse ETL
Update and feed context to external products like Hubspot or Salesforce

Build apps
Develop custom functionality or choose from the 50ish apps in our 3rd party app library
Marketing or product automation
Activate drip campaign or a push notification based on customer activity
Exclusion events
Prevent specific events from appearing in a path
Customer Data Platform (CDP)
Create a singular customer view by combining event and customer data in one place.

Autocapture
Add PostHog.js to your website or web app to track all event data and retroactively define events
Annotations
Add context around product updates ship or when website traffic spikes
Webhooks
Get notifications for PostHog events in Slack, Teams, and more
Reverse proxy
Send events to PostHog Cloud using your own domain
Warehouse sync
Sync data with Segment or Rudderstack – or use PostHog's built in warehouse
Toolbar
Add meaning to clicks and pageviews with a point and click
Synthetic events
Retroactive merge multiple event definitions into a single action

First 1,000,000 events/mo are free.